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Marketing and Selling

 

Jay Abraham

 

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

 

Samuel Butler

Any fool can paint a picture but it takes a wise man to be able to sell it.

 

John Romero

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

 

Jeff Bezos

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

 

William Randolph Hearst

If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.

  

Daniel Boorstin

 

We read advertisements to discover and enlarge our desires. We are always ready even eager to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

 

Norman R. Augustine

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

 

Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

 

Andy Travis

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.

 
David Ogilvy
If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.