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Blue
Ocean Strategy
Creating New Uncontested Markets
Executive
Summary by Jesse Starmer, PowerPoint presentation,
31 slide
The concept of Blue Ocean Strategy was developed by
W. Chan Kim & Renee Mauborgne. The
strategic aim is to create new best-practice rules by breaking the existing
value-cost trade-off and thereby creating blue ocean. To define a blue ocean strategy, you should
look across alternative industries, look across strategic group within
industry, redefine the industry buyer group, look across to complementary
product and service offerings, and participate in shaping external trends
over time. You need to
stand
apart in the marketplace. So, your strategy must deviate from
me-too-ism, and your value curve must diverge from industry standards.
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